Overall beer sales in Cameroon in 2016 are estimated by the Société des brasseries du Cameroun (Sabc) at about 6.5 million hectoliters (650 million liters), including imports, down 0.6% as compared to 2015.
“According to the Cameroon Breweries company, this decline is due to the hyperactivity of competitors in terms of capsule promotions and the non-recurrence of speculative purchases that took place just before prices rose in February 2015 and by massive illegal imports from Nigeria and Equatorial Guinea “.
Nevertheless, the SABC shades, this decrease was mitigated by the positive effects of the promotion “Tempête sur la ville ” and by the promotional campaigns organized to support sales. “These commercial campaigns were at the expense of our cash flow and productive investments,” laments the Breweries. In terms of geography, all regions of Cameroon recorded a decline in volumes sold, reflecting the general decline in purchasing power and the weakening of sub-regional economies.
According to the distribution of the beer market in Cameroon, Sabc is the leader with 74% of the shares. Guinness is 15%. UCB, 10%. The others, 1%.