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Cameroon – Media: CRTV remains leader of the Cameroon audiovisual sector in the first half of 2017

Written by Gisele Alba

The Cameroon radio television (Crtv) is still the leader in the Cameroonian audiovisual sector in the first half of 2017, according to the ranking produced on 15 June by the French leader of media studies, Médiamétrie.

With a number of viewers between 1 and 3 million Monday to Sunday, the CRTV, TV branch, like in 2016 is in front of the private channel Canal 2 International and Novelas TV. In the second area of the table, which groups together the channels of an audience ranging between 400,000 and 1 million, we find, Trace Africa, France 24, TF1 and Equinoxe. At the end of the table are Vision 4, Infosport +, Canal 2 Movies, Euronews, Canal + Sport and Trace TV (Urban). Their audience is between 200,000 and 400,000 spectators from Monday to Sunday.

During the study period conducted by Médiamétrie between 12 March and 22 May 2017, it was found that 83.5% of the inhabitants of Yaoundé, Douala, Bafoussam and Bamenda watched television every day, i.e 3.1 million people. They spent an average of 4 hours and 43 minutes daily.

In the radio sector, it is still the CRTV, through the national station, which dominates with a daily number of listeners (Monday-Friday) of between 1 and 2 million.

Next comes RFI and Radio Balafon which are listened to by at least 200,000 and 1 million listeners per day. Finally, we have BBC World Service Africa, Equinoxe, FM 94 (Crtv Yaoundé), Magic FM, Crtv Center and Sweet FM with audience between 100,000 and 200,000 listeners on a daily basis.

Médiamétrie notes that, on average, 58.6% of the inhabitants of Douala, Yaoundé, Bamenda and Bafoussam, or 2.2 million people, listened to the radio daily for an average time of 2 hours and 45 minutes per day and per auditor.

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Gisele Alba