IROKO +, a subsidiary of the CANAL + group, and ORANGE, today announce the launch of the IROKO + Internet package in Cameroon. The offer will guarantee for 200 CFA francs (about 30 euro cents) a 24-hour access to the IROKO + catalog and 300 MB of data.
The press conference was held in the CANAL OLYMPIA room in Douala. IROKO +, a subsidiary of the CANAL + group, announced in partnership with Orange, the launch of an offer that will link SVOD and data. It is the first time in French-speaking sub-Saharan Africa that a telecommunications operator joins forces with a publisher of films and series. For 200 FCFA (promotional price planned for the launch), customers will have access for 24 hours to the IROKO + service to watch over 2500 hours of programs available offline for seven days, as well as 250 MB to download the IROKO + movies and series of their choice And 50 MB to surf the Internet.
With this partnership, Orange and IROKO + intend to make available to the market an offer adapted to the needs of consumers and to the technological context and aim to meet the needs of more than 23 million inhabitants of which several thousand now have the means to subscribe to internet offers.
Launched in August 2016, the IROKO + service is distributed in the CANAL + shops and via mobile money operators. It already counts over 50,000 applications enrollments. With a catalog of more than 2,500 hours, IROKO + is a leader in the SVOD market in French-speaking Africa. Available via PlayStore (Android), the service offers hyper-compressed videos and made accessible through offline mode. The series and films proposed correspond to current expectations and tastes, with mainly productions from Nollywood, but also Ivorian, Senegalese, as well as telenovelas. Among them, the hit series The Journal of Jenifa (Nigeria), The Drunkenness of Love (Mexico) or Tundu Wundu (Senegal).
IROKO + and ORANGE are planning to extend their partnership to other countries in the region such as Côte d’Ivoire, Senegal and Mali.