The Cameroon microfinance Express Union (EU), which has lagged behind telecom operators MTN and Orange in Mobile Money since 2011, has launched a commercial offensive.
To this end, Express Union is currently inviting merchants, call-boxers, dealers, hairdressers, shopkeepers and economic operators to join the network of franchisees/distributors of the Express Union Mobile Money service. The Microfinance promises up to 40% commissions on fees in the form of microcredits for the development of subscribers’ activities.
The offer of EU seems enticing because it is higher than the percentage of 5% that the call-boxers, for example, receive in MTN and Orange in the different types of transfers.
Moreover, Express Union Mobile offers a commission close to the 50% that the Trade Union of Delegates and Distributors of telecommunications products in Cameroon (Sydecdiprotec) claims, often through strikes, from the Orange-MTN duopoly.
As a reminder, the Cameroon Telecommunications Regulatory Agency indicates that since its launch in 2011, this sector has registered transactions amounting to CFAF 72 billion up to 2014. This amount corresponds to nine million transactions through SMS. To date, more than 6,000 Mobile Money payment points exist across Cameroon.