The African Intellectual Property Organisation (OAPI) will reveal on 13 September 2016 in Douala, the economic capital of Cameroon, the results of the Cameroonian Brand Awards, a competition which it organised with the support of the Employers’ Association of Cameroon (Gicam).
This “trial” competition, which should extended to all 17 member countries of OAPI, should the Cameroonian experience be a success; is meant to reward, we learn, local labels which set themselves apart or developed in the past years in the country.
To achieve this, we learn, there will be three categories in the competition. First the “OAPI Grand Prize Award”, which will reward a product or service of high renown in Cameroon; then the “best local brand prize”, which will be given to a company who has developed a product or service with contribution to the social and economic development of a Cameroonian region. Finally, the 3rd category will reward a popular product, recognised as such by the general public.
According to the organisers, the jury will only take a decision on the first two categories, based on specific criteria and a shortlist of products selected beforehand among the products acknowledged by OAPI; while the public will vote for the 3rd category.