Business

Cameroon – ICT: Different outcomes for Cdiscount and Jumia on e-retail market

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Written by Deckson N.

Less than 2 years after the launch of its operations in Cameroon in December 2014, Cdiscount, the French e-retailer owned by major retailing group Casino, will withdraw from Cameroon. This decision, a local manager of Cdiscount explained to Tic Mag, is the result of the extended periods spent by the goods at the port of Douala, and the competition from local sites offering counterfeit products at very low prices.

In this same environment, Jumia, one of the leaders in e-retailing in Africa, rather seems to be doing well. After having reached the milestone of one million orders in Cameroon 2 years after its entry on this market, Jumia recently signed with Campost, the public postal operator, an agreement to expand its network in Cameroon.

Indeed, through this agreement which dates back to April 2016, this e-retailer incorporated into its network the 234 interconnected post offices spread throughout the country, as well as Campost’s delivery fleet. “This is very good news for the populations living in remote cities throughout the regions of Cameroon, who can thus take advantage of the great offers. They just need to go to Campost offices and request the help of one of the trained officers”, Jumia indicated in an official communique.

As a reminder, despite the major progress made these past years in the internet sector in Cameroon, and particularly with the mobile telephone boom and the launch of 3 and 4G networks by operators, the penetration rate of e-retailing peaks at only 2% in the country, according to estimates from the experts.

Via BIC

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Deckson N.

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