The overall sales of beer in Cameroon in 2015, according to figures just published by the Société anonyme des brasseries du Cameroun (Sabc), are estimated at about 6.6 million hectoliters (or 660 million liters), including imports.
So far, the market is dominated by the SABC (78.0%), Guinness (14.4%) and the UCB (7.2%). At the SABC, beer sales at the end of December 2015, excluding free beers and exported beers amounted to 5,104,301 hl (510,430,000 liters), a decrease of 5.7% over the year last.
This result in the decrease was due, according to the company, to the negative impact of higher excise duties on beer sold by SABC, which resulted in an increase of 20% of the beer price, the increased competitiveness of the Guinness small model, favored by a smaller increase in prices of 50 FCFA to 550 FCFA, or 9% increase, etc.
Unlike the SABC, Guinness Cameroon achieved in 2015 an increase of 12%, with volumes estimated at 943,000 hectoliters (94.3 million liters) and 14.5% market share now.
Like Guinness, UCB also saw its volumes grow in 2015 with growth of 8.6% in 2015. The global soft drinks market in 2015 is estimated at almost 4 million hectoliters (40 million liters), a growth of 16.7% compared to 2014.