We now know a bit about the shareholders of Medcem Cameroon, the cement factory controlled by the Turkish group Eren Holding, which was inaugurated on December 16, 2016 on the banks of the Wouri in Douala, the economic capital of the country by Prime Minister, Philemon Yang. A part of the capital of this cement production unit, the 4th of the country, is controlled by Cameroonian Emmanuel Peughouia (photo).
He is the promoter of the chain of hardware Quifeurou (Hardware of the red light), the first sign was opened in 1983 in the city of Bafoussam, the regional capital of West Cameroon. “Quifeurou, in its quest to deliver quality and low-cost cement to its clientele, and encouraged by the 2013 law providing incentives for private investment in Cameroon, has approached its partner Eren Holding, market leader Of building materials in Turkey, “said Emmanuel Peughoui at the inauguration of the Medcem plant in Douala, revealing the genesis of this project.
In the end, a total of 20.3 billion CFA francs was invested by the two partners in the Cameroonian economic capital, for an annual production of 600,000 tons of cement, expandable to one million tons. This production will be distributed by the Quifeurou hardware chain, which today officially has 56 sales outlets in 35 cities in Cameroon, the Central African Republic and Chad.
This partnership, which according to Emmanuel Peughouia “combines the expertise of cement production in Turkey and the Cameroonian experience in the distribution of building materials“, gives this economic operator the status of the first Cameroonian to have invested in Cement production in his country. “We are very proud to be the first Cameroonian operator to have invested in this field, which for several decades was inaccessible to nationals,” he rejoiced on December 16, 2016 in Douala. Indeed, for 48 years, Cimencam, a subsidiary of the Lafarge-Holcim group, reigned monopolistically on the Cameroonian cement market.
This monopoly was broken only in 2014, with the commissioning of a second cement plant in the country by Cimaf, a subsidiary of the Moroccan Addoha Group. This operator will be followed a year later on the Cameroonian market by the Nigerian billionaire Aliko Dangote, then today by a first Cameroonian economic operator: Emmanuel Peughouia.