Business

Cameroon – Agribusiness: With River, its soya-based yogurt, agro-industrial company Camlait wins “OAPI Grand Prize brand Award”

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Written by Deckson N.

The African Intellectual Property Organisation (OAPI) awarded on 13 September 2016 in Yaounde, the very first “OAPI Grand Prize Brand Award” to “River”, a soya-based yogurt processed by the Cameroonian company Camlait.

This prize, the result of a competition launched by OAPI this year in partnership with the Cameroonian Employers’ Association (GICAM) rewards, we learn, a product or service of high renown in the country.

River” is the result of the decision taken by the management of Camlait, to diversify the range of yogurt produced by this industrial food unit, by favouring local raw materials such as soya, instead of imported milk.

To achieve this, we officially learned, the Société Camerounaise de Produits Laitiers had to invest FCfa 3 billion in the construction of an adequate factory.

As part of the above-mentioned competition, the microfinance company Crédit du Sahel, very active in northern Cameroon, with a portfolio of granted outstanding loans estimated at FCfa 12 billion in 2015, received the “best local brand prize”, rewarding a company who has developed a product or service which has contributed to the social and economic development of a Cameroonian region.

Via BIC

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Deckson N.

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