The Cameroonian e-commerce market gained a new operator this 15 September 2016, with the official launch of activities of Afrimalin in eight countries representing a total of 200 million inhabitants and 26 million internet users. These are Benin, Burkina Faso, Cameroon, Côte d’Ivoire, Mali, Guinea, DRC and Senegal.
According to the official communiqué announcing the launch of this classified ads website in francophone Africa, this new player in the e-commerce sector on the African continent “offers a free tool to directly connect local sellers and buyers”.
Through Afrimalin, which is based in Conakry and Dakar, we learned, users can, “in a few clicks, sell or buy at affordable prices thousands of products: telephones, computers, televisions, cars, real estate properties, fashion, sports or beauty items, household items, etc. Another free service proposed by Afrimalin: access to job offers”.
“By 2025, internet’s contribution to the African GDP should be at 10%. Income linked to e-commerce should be in excess of 60 billion Euros per year. Francophone Africa represents a third of this market and has a very high potential. Afrimalin supports this extraordinary economic dynamic. Afrimalin wants to set the trends and be the leader in this market, through a new user experience rooted in the daily lives of the African people” insists Mamadou Niane, co-founder and Director of Operations at Afrimalin.
On the Cameroonian market, this new e-commerce platform, whose primary target is the 20-45 age group in the African middle class, as well as local SMEs ; will have to fight against well-known start-ups such as French Afrimarket, Cameroonian Kerawa, or Jumia, leader in the e-commerce sector in Africa, which claimed over 2 million purchases in Cameroon in 2 years.