The renowned multinational in money transfer in Africa decided to make the associate of Rosengård, recent winner of the Cup of Sweden, its new brand ambassador, until March, 2017.
“We are pleased to announce that, Gaëlle Enganamouit, professional player of Cameroonian football nationality is now brand ambassador for Western Union in Cameroon and lend her image to our forthcoming campaigns,” said a statement from the multinational to its partners .
This is a big deal for the star striker of the Lionesses who will not only pocket a nice windfall, but also change the conception that we have on women’s football. If Enganamouit and her teammates win the AFCON 2016, Western Union will undoubtedly be strengthened in its choice, which is actually a big blow for marketing its products.
“The choice to associate with Gaëlle’s image to the branding of the pioneer in money transfer on the eve of the Women’s AFCON will help strengthen the proximity to our customers. This reflects the dimension of our brand promise to Cameroon, “the statement said.
Gaëlle Enganamouit is one of those athletes who are always pushing their limits to achieve a goal, success. This competitive spirit is consistent with the message that Western Union wants to spend on their new advertising campaigns that will be launched soon.
Congrats to her!